Have you clicked that link that says Verify Current Version.... ? Once you do that it will tell you a coupon code to use during checkout and it will have the price as advertised
I ordered the SCAL2 on June 24, plus I used the coupon code seeing I already owned the first SCAL, and still paid the full price for the upgrade. I have trying to get a $45 refund for the upgrade. So far no luck. Its crummy to have to pay full price for an upgrade. hopefully this issue will be resolved very soon.